“SOMA” or South of Market, is a large region that runs from the Embarcadero to Eleventh Street between Market and Townsend. It includes smaller neighborhoods such as Yerba Buena, South Park and South Beach and its architecture tends toward the modern, with many newer loft-style buildings poking up in formerly industrial areas. Many internet and new media businesses including Twitter and Zynga have chosen SOMA as headquarters and easy access to freeways makes this a popular area for young professionals commuting to the Peninsula. World class museums including the San Francisco Museum of Art, Center for the Arts at Yerba Buena Gardens and the Contemporary Jewish Museum are located here, and students from the Academy of Art mingle with tourists in the artsy enclave just off Market Street.
Potrero Hill is a quiet residential neighborhood with some of the sunniest weather in the city, and its hills offer beautiful views of the San Francisco Bay and the downtown skyline. The neighborhood is between the Mission and SOMA, bordered by 16th Street, Potrero Avenue, Cesar Chavez Ave and Highway 101, which gives residents easy access to the freeway or Caltrain. The 18th Street corridor has great shopping, Whole Foods and popular restaurants.