SOMA & POTRERO HILL

“SOMA” or South of Market, is a large region that runs from the Embarcadero to Eleventh Street between Market and Townsend. It includes smaller neighborhoods such as Yerba Buena, South Park and South Beach and its architecture tends toward the modern, with many newer loft-style buildings poking up in formerly industrial areas. Many internet and new media businesses including Twitter and Zynga have chosen SOMA as headquarters and easy access to freeways makes this a popular area for young professionals commuting to the Peninsula. World class museums including the San Francisco Museum of Art, Center for the Arts at Yerba Buena Gardens and the Contemporary Jewish Museum are located here, and students from the Academy of Art mingle with tourists in the artsy enclave just off Market Street.